9 февраля10 февраля 2023

Форма участия: Очная

Срок подачи заявок: 01.11.2022

Индексирование сборника: Scopus

Организаторы: K J Somaiya Institute of Management

Контактный телефон: +91-22-6728 3000/ 6728 3050 / 6728 3151

emal: [email protected].; [email protected]

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Topics: sentiment analysismarketing and digitization
18th SIMSR Global Marketing Conference
Conference Theme
‘Marketing and Digitization: Delivering value in new age’
The Conference Objectives are to offer a platform for marketing practitioners, academicians and researchers to:Identifying important milestones in digitization and marketing.
Discuss contemporary issues and opportunities in the area of digitization and marketing.
Discuss the role of delivering value through dynamic customer strategies.
Explore value creation through personalization using technologies like AI & IoT.
Understand consumer behavior and emotions through data mining, analytics, and sentiment analysis.
Explore scholarly research on trends and changes in digitization, collaborations, and marketing across the globe.

Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The papers submitted to the conference may relate to any of the following sectors and sub-sectors within them:Business to Business (B2B)
Consumer durables
Cosmetics and personal grooming
Education
FMCG
Healthy food
Hospitality
ITES
Luxury goods and services
Manufacturing
Power and energy
Real Estate
Retail services
Sports and eSports goods
Transportation and logistics
Travel and tourism
Wellness products and services

Publication
The conference has six tie-ups with high-impact journals, which provides the authors an opportunity to publish their papers.Journal of Relationship Marketing Category: ‘B’ in ABDC, Publishers: Taylor and Francis Group
Journal of Research in Interactive Marketing Category: ‘B’ in ABDC, Publishers: Emerald
Asian Journal of Business Research Category: Scopus and ‘C’ in ABDC, Publishers: ABRC Limited
Business Perspectives and Research Category: Scopus and ‘C’ in ABDC, Publishers: SAGE
Empirical Economic letters, Category: ‘C’ in ABDC
Spanish Journal of Marketing, Category: Scopus, Publishers: Emerald

Venue
K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai, Maharashtra

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